AI Insights · Timothy · July 2021
Top 5 Fashion Games on Android in Latin America During Q2 2021
Explore the performance trends of the leading fashion gaming apps on Android in Latin America for the second quarter of 2021.
In the second quarter of 2021, the fashion gaming sector on Android in Latin America saw notable performances from several leading apps. According to data from Sensor Tower, these top five fashion games demonstrated interesting trends in their weekly downloads, revenue, and active user engagement.
Hair Challenge by Rollic Games experienced a significant rise in weekly downloads, starting with over 333K in April and peaking at approximately 2M by late April. The app maintained a strong presence with weekly downloads consistently around 1.1M through June. Meanwhile, its weekly revenue showed a gradual increase, reaching up to $17 in mid-June. Active users also grew steadily, climbing from 304K in April to over 3.4M by the end of June.
High Heels!, another title from Rollic Games, maintained a high level of downloads early in the quarter, with numbers exceeding 1.1M in mid-April before gradually declining to just under 400K by the end of June. Revenue fluctuated slightly, peaking at $162 in mid-May. Active users decreased from about 2M in late March to approximately 1.5M in late June.
Body Race by Gismart made its mark with weekly downloads starting at 416K in mid-May and peaking at over 1.9M by late May. Despite no recorded revenue, the app's active users grew from 387K to nearly 4M by early June, before seeing a decline to around 1.6M by the end of the quarter.
Makeover Run – Makeup Game from MOONEE PUBLISHING LTD saw its weekly downloads peak at over 1.6M in mid-May before decreasing to 286K by the end of June. Revenue reached a high of $98 in both late May and early June. The app’s active user base expanded to over 3.1M in late May, with a subsequent decline to 1.3M by the quarter's end.
Lastly, Catwalk Beauty by Smillage showed impressive weekly downloads, starting at 3.9K in early May and surging to over 1.4M by late May. Despite minimal revenue, the app maintained a robust active user count, peaking at over 3.3M in late May before tapering to just over 2.1M by June's end.
These trends provide a snapshot of the vibrant landscape of fashion gaming in Latin America on the Android platform during Q2 2021. For more detailed insights and data, visit Sensor Tower.